UTURN, part of Webedia Arabia Group, a digital media company that helps businesses connect with Arab consumers through strategic, insight-driven, culturally-led creative solutions has joined forces with Facebook to unveil a series of entertaining video content throughout the year. Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s popular publications 3a2ilati.com, Yasmina.com, AtyabTabkha.com, SaudiGamer.com and UTURN.
The partnership with Facebook will present exclusive content with topics ranging from beauty, food, parenting, pop culture and gaming. The campaign will kick off with the launch of 89 long form videos (3+ minutes each) that will roll out during Ramadan. Audiences will have access to three entertaining and informative videos daily and more than 270 minutes content during the holy month. More content will be produced and showcased throughout the year as part of the partnership agreement.
“UTURN, part of Webedia Arabia Group’s key strengths in data, reach and ability to localize content for audiences across the Middle East and North Africa, in combination with the unique support services pioneered by Facebook, can lead the market and make a real impact on our regional audiences. The entertainment value generated is unmatched and the insights and tools garnered from Facebook, generates more opportunities for us to create interest and interaction on our platforms by both audiences and clients. That helps us develop better, more relevant and engaging creative content to maintain our leadership in the market,” said Bilal Hallab, Regional General Manager of UTURN.
Renowned for being a digital-first storyteller across all social media platforms offering localized content in the GCC and Pan Arab markets, Webedia Arabia Group attracts viewership and engagement of 44 million people through its five main publications. With an emphasis on celebrating cultural nuances, the group is especially focusing on developing exciting content for its growing number of Generation Z and Millennial usership segments.
Moon Baz, Strategic Partner Manager, Facebook MENA said: “In today's digital age, watching video content is no longer a passive experience, but a social one. We have seen on Facebook how video content activates a community of people - a fanbase, a social circle, a demographic, or an affinity group. This has become even more important in times of COVID and now, as we step into yet another socially-distanced Ramadan. Through our partnership with UTURN, part of Webedia Arabia Group, we are excited to unveil Ramadan-themed content that can encourage viewers to engage in conversations, and become active participants in these stories, that can ultimately drive some social good.”
