VisitBritain, the national tourism agency for Great Britain, has appointed Mirna Tamimi as Communications Manager, overseeing the Gulf Cooperation Council countries (GCC).
Mirna’s role at VisitBritain focuses on promoting Britain’s visitor offer across the GCC, working with media to profile the latest tourism products, experiences and attractions. This ranges from hosted media visits to destination promotion, encouraging visitors to explore of Britain through its regional gateways.
Latest forecasts from VisitBritain estimate a record 1.3 million visits from the GCC to the UK in 2024, up 21% on 2023. It is forecasting that visitors from the GCC will spend £3.1 billion on their trips to the UK this year, up 26% on 2023.
Tamimi joins from Gambit Communications, where she was a Senior Account Manager overseeing hospitality, entertainment and automotive clients including Mandarin Oriental Hotel Group, Ski Dubai, Snow Abu Dhabi and the BMW Group. Mirna brings six years of experience across agency and in-house roles, and multiple industry award wins on client campaigns.
