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The French company Fighting Spirit launched WATAAA TV in February 2020 in the UAE, a premium combat channel broadcasting all types and forms of fighting, from live world championships events to combat movies--a dynamic mix of MMA, kickboxing, boxing, wrestling shows 7/7 24/24.
WATAAA TV’s unique offering provides 100 LIVE shows per year including 500 hours of fight content.
Ready to conquer the world of the fight TV arena, this new channel partners with Etisalat, one of the world's leading telecom groups in emerging markets headquartered in Abu Dhabi to enter the competitive TV landscape of the Middle East.
While this panorama is shifting across the region as consumer tastes change, new digital champions emerge, and governments tend to deregulate this industry, the analysis of the regional market trends highlighted a huge opportunity in the rise of on-demand fight content. Therefore, Wataaa TVs near future development plans are focused on this part of the world.
Apart from being unique in terms of the number of LIVE shows and fresh content, the adaptability of Wataaa TV's program is considered as another key differentiator compared to other similar channels. Namely, each region where Wataaa TV will be presented will have its own programme, customised in line with the local needs and fighting stars. In this concern, Wataaa TV in the UAE will not be the same as in France.
Wataaa TV will be present at CABSAT, which runs from 26 - 28 October 2021 in Dubai. Cabsat is the MENA region's most competitive event for the satellite, broadcast and filmed content industry.
Laurent Pourrut, CEO of Wataaa TV says: ”The programming grid will consist of exclusive fight contents with 100 Live shows per year. In one word, the best fight channel on the planet. CABSAT has always been a great opportunity for networking and presenting our TV content. In terms of key industry trends, a transition to On-demand content and mobile devices driving the digital media consumption are both essentials.”
Wataaa TV is a joint venture between Jerome and Laurent Pourrut (who own the French company Fighting Spirit, the worldwide expert in combat sports media rights) and Orsat Zovko, the Croatian producer of more than 500 different TV shows and 40 LIVE fighting shows.
