WOO awards announced at Hong Kong Global Congress
Posted on 2024 Jun,12

The World Out of Home organization (WOO) has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7.

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.

The Sustainability Award is in its second year after its inauguration at the Lisbon Congress last year, reflecting the organizations’s redoubling of its drive towards net zero.

The award winners are:


Lifetime Achievement

Bengt Bendeus BackLite Media



Christian Schmalzl Ströer SE Co & KGaA


Rising Star

Laurie McAllister Talon


Highly Commended:

• Yuliia Potapenko – Posterscope - Ukraine

• Grainne Roberts – Ocean Outdoor - United Kingdom


Classic Creative Award

Lux / Unilever Levant Pimo Group /Pikasso


Digital Creative Award

Best Coke Ever: The Giant Vending Machine 

Ocean Labs / WPP / Moving Images


Technical Innovation

Can you have a conversation with the memories of the city? LIVE BOARD INC



Ecobanner oOh!media


Chair of Judges Award

"Guarded Bus Stop" Eletromidia


Chair of judges Matthew Dearden of Alight Media says: "This year we had more entries than ever for our awards and, crucially, of a high standard.

"The awards exist to celebrate the great work and people in our global industry, those who have already achieved a great deal and those who are embarking on that particular path, plus highlighting vital global issues including sustainability. Through this celebration they inspire, challenge and energise us all to stretch ourselves and grow in the right way.

“I created the Chair’s award to recognise an outstanding entry that the judges loved and that deserves its own category.

"It was tough choosing between so many outstanding entries and I'd like to thank my fellow judges for their hard work, wisdom and commitment to the cause of an even more effective Out of Home medium."