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Amr El Kalaawy has been promoted to the role of Managing Director at FP7/CAI effective immediately.

Amr has almost 20 years of experience in the advertising industry in Egypt covering almost each and every business category; 11 of which have been with FP7/CAI.

According to Tarek Miknas, Regional CEO of FP7, "Amr’s competitive nature, stubborn determination to win, and collaborative leadership style has become well known across the FP7 network."

"He has achieved his ambitions and overachieved our expectations, whether his focus was on growth, client retention, product, people or process. In fact, he manages to multi-task across all of these responsibilities on a daily basis," says Miknas.

"When Amr introduces the digital practice at FP7/CAI, we start beating the pure play agencies within a year and have become the largest in-house digital offering in the country," he adds.

"With a belief in the creative product, it’s no surprise that under his leadership, our agency enjoys a reputation far superior to other agencies – this year, we are the most Effective Agency in Egypt for the 2ndyear in a row. And the 2nd most Effective in the entire region."

In his new position, Amr will report to Sahar El Zoghby, CEO MCN Egypt. He will be challenged to lead the agency to the future.