Beiersdorf, the global skin care giant with their flagship brand NIVEA, has concluded its statutory media agency review with the reappointment of OMD. The pitch was against the manufacturer’s other international agency of record and covered all above the line media investments in Middle Eastern countries, which monitoring sources estimated at over $58 million in the last 12 months (excluding digital).
The purpose of this pitch was to ensure that Beiersdorf was still ahead of the game in terms of strategic and commercial excellence with its media communications, which OMD, part of the Omnicom Media Group MENA, amply demonstrated.
In January 2014, Beiersdorf selected OMD to lead, design and execute its comprehensive digital strategy, including creative development and execution. This was an extension to the range of services OMD already provided, including communications planning and investments, digital display, social media, performance marketing and analytics.
