The global home and small appliance brand Beko has consolidated its regional media account into OMD following a competitive pitch. The account was previously split between two networks, with OMD managing the brand’s activities in Egypt and Jordan. The Omnicom Media Group-owned business performance company will now cover 17 markets in the region for Beko’s full portfolio of products and initiatives across all media.
The move will help the white goods manufacturer, which falls under mother company Arçelik Group, see stronger business results through a regional optimization made possible by advanced analytics and data-driven planning.
“As a brand that has grown into a global giant and market leader, Beko understands synergies and economies of scale very well. We also speak the same language when it comes to technology, data and performance. The work we’ve done together to date was always going to be a stepping stone to bigger achievements,” stated Saleh Ghazal, General Manager at OMD UAE. “We couldn’t be happier to extend our relationship to new markets and work together to deliver real and impactful business results across all markets.”
