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BlueGreen has officially launched its operations in the Middle East with the opening of its office in Dubai and Abu Dhabi. The digital media company will be targeting Smart Wi-Fi networks across the region in a number of locations to offer advertising agencies and brands alike a new innovative method to reach their audience.

The launch of BlueGreen mirrors the increasing demand for a digitally-inspired media network that can offer clients a unique method to design and build fully integrated digital campaigns and take them to market through BlueGreen’s innovative platform.

For brand owners in the Middle East, BlueGreen also has the back-end functionality to tailor campaigns in real time and with analytical tools; advertisers can measure effectiveness, which will allow them to further customise their entire digital advertising strategy with new insight and data.

Chandika Chandras, Managing Partner at BlueGreen said, “With the region’s drive towards smart cities, free Wi-Fi networks form a major part of this transition. However, we all know the trials and tribulations of logging into some of these networks whether at a mall or an airport terminal, the user experience can sometimes be left wanting. With the launch of BlueGreen we aim to remove some of these barriers by doing away irrelevant content and painfully slow networks. The end-user’s experience is paramount and this is where we differ from others in the market.”

BlueGreen along with its partners Telematics and Etisalat, have worked closely with the Centre to design this bespoke Smart Wi-Fi service, which, in addition to providing a secure and robust Wi-Fi network to passengers, will also offer Abu Dhabi, and more largely the UAE, the biggest mobile media service within taxis.