Carat has appointed Ramzy Abouchacra as CEO, Middle East and North Africa. Ramzy joins Carat from Initiative MENA and brings with him almost 20 years of regional experience, having previously held leadership roles at Initiative and Starcom MediaVest in the Levant and Dubai.
Ramzy brings strong expertise in digital transformation, international and regional client relationships and will play an important leadership role in supporting clients as they put consumers at the heart of their businesses. Based in Carat MENA’s head office in Dubai, he will assume responsibility for driving the development of Carat’s operations across all markets. Ramzy starts his formal executive Carat responsibilities on 1 January, 2019.
Tarek Daouk, CEO of Dentsu Aegis Network MENA, said: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”
Ramzy Abouchacra said: “I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat. My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients.”
