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Deezer, the global music streaming service, has appointed Tarek Mounir CEO for the MENA and Turkey region, effective on April 1, 2019.

Mounir will be responsible for growing Deezer’s B2B and advertising business in the Middle East, North Africa and Turkey, working closely with the company’s global product, marketing and content teams to bring the company’s local strategy to life.

He joins Deezer from Turner, an international broadcast media company, where he spent over eight years successfully growing the business in MENA, Turkey, Greece & Cyprus.

Mounir was instrumental in developing relationships with Telcos and other commercial partners, as well as building a Free To Air Ad Sales business in a challenging and competitive landscape.

He is also an entertainment veteran. Prior to his time at Turner, he produced commercials and long form animation; he also served as a TV presenter for shows including Survivor, Middle East. 

Following a successful launch in the MENA region in October 2018, Deezer will open an office in Dubai in Q1 2019 to serve as a hub for its work in the region. The company is in the process of recruiting a number of local employees in various marketing, communication and business development roles and already has team members in place to manage industry relations and local editorial content.

Hans-Holger Albrecht, Global CEO of Deezer commented: “I’d like to welcome Tarek to Deezer’s management. We’re excited to have him on the leadership team for our regional operations in MENA. His extensive background in entertainment and understanding of local market dynamics and growth drivers will be a great asset for our ongoing expansion.”

Deezer is available all over the Middle East and North Africa. The app can be used in Arabic, French, English as well as a number of other languages and offers exclusive content from Rotana’s market leading music catalogue as well as the best mix of local and international content in the region. New users can try the service or free for 15 days and can then get another 30 days for free by signing up to the service with a valid payment solution.