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Following a competitive multi-agency pitch in Beirut, FP7/BEY was awarded L'Oréal's social and digital communication business. With this win, FP7 will have to provide creative innovation through a fully integrated approach for all their flagship brand campaigns (L’Oréal Paris, Maybelline, Yves Saint Laurent, Lancôme and Kiehl) in Lebanon, Jordan, and Iraq. 

FP7/BEY is also L’Oréal’s strategic communication partner for their offline business.

The creative marketing agency will incorporate the use of their global social methodology ‘LIVE’, aiding the launch of brilliant end-to-end social and digital consumer experience campaigns. 

Commenting on this win, Nassif Abou Aloula, Business Director and Head of Digital, FP7/BEY said, “As a global network, we’re equipped with the framework, knowledge, and talent to handle social media. Whilst it is conventional for businesses to approach social as a silo discipline, and give it the leftovers of their marketing investment, we’re very happy and excited to be able to work with clients such as L’Oréal who understand today’s ecosystem and have integrated social into everything they do.” 

"As the new generations are shifting all their attention to Digital content, L’Oréal is embracing this disruption in the world of beauty. We believe that FP7/BEY has also understood this and has adapted its organization to meet our growing expectations in terms of performance and creativity. We believe that FP7 will bring us the edge we need to have a more consumer centric approach, with smart & tailored communication.”, said Gilbert Kassab, Digital Manager, L’Oréal LEVANT.