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Abaad won the Campaigner Award in the 2019 United Nations Sustainable Development Goals Action Award for #Undress522, spearheaded by Leo Burnett Beirut.

The agency’s campaign was recognized as the most impactful and innovative communications campaign. Indeed, it was one provocative national campaign that led to the repeal of Article 522 of the Lebanese penal code--the infamous law in Lebanon, allowing rapists to avoid prosecution by marrying their victims.

Leo Burnett Beirut’s combination of advocacy, lobbying, and creativity, created a campaign worthy of social change.