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Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC following a competitive multi-agency pitch. The new partnership will see the agency assigned a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands in the GCC. 

The Ferrero account was previously handled by Lowe and Grey.

Guido Ferralasco, Managing Director of Ferrero for the Gulf, said: “When it comes to our ambition of growing our business across the Gulf and developing customized communications aimed at our local consumers, we are confident that our strategic partnership with Leo Burnett will play a significant role in achieving such objectives.”

Kamal Dimachkie, Executive Regional Managing Director at Leo Burnett Dubai, added: “We are thrilled to be joining forces with the Ferrero Group in the GCC and we look forward to the task of managing their portfolio across all communication channels. This is an exciting development, and we recognize that it is a huge responsibility. Throughout this assignment, we will work closely with our Leo Burnett Saudi Arabia team to deliver culturally relevant creative, that is grounded in today’s consumer aspirations and challenges.”

Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10 billion euros, Ferrero is amongst the market leaders in the confectionery sector and the third worldwide Group in the chocolate confectionery market. Ferrero products such as Nutella, Ferrero Rocher, Raffaello, Tic Tac and the Kinder line, are present and sold in more than 170 countries; they have become part of the collective memory and customs of many countries, where they are truly loved generation after generation and often considered as cultural icons.