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Dubai-based communications agency, O2, appoints Sami Eid as chief executive officer. 

Eid's expertise in brand building and marketing communication encompasses a wide range of sectors (real estate, education, private equity, entertainment and hospitality), having worked with major regional organisations, including Aldar, Bloom Holding and Marya Investments to name a few. He also collaborated in the launch of landmark UAE projects including Yas Marina Circuit, Ferrari World Abu Dhabi and World Trade Centre Abu Dhabi.

Eid will be focusing on seeking new opportunities for O2 in this ever-evolving communication landscape and on driving the company’s regional and international growth, while continuing to raise the bar for innovative, client-orientated communications solutions.

The announcement marks the start of an exciting new chapter for the company, which is celebrating its 11 anniversary.

 “Success is a mind-set and the future looks very positive at O2,” noted Eid in a press statement. “We pitch to win, create an impact and follow this up with real expertise and proven results. We will continue our work in collaborative, open and productive partnerships with both new and existing clients, adding our own unique perspective, skills and industry experience as an extension of companies’ own communications efforts.”

Founder Mohammed Johmani commenting on the appointment said: ”we are very exited with Mr. Eid’s appointment and look forward to benefiting from his extensive experience, his deep rooted knowledge of the local and regional markets as well as his renowned leadership skills.”

O2’s substantial portfolio of clients includes regional retail chain Aswaaq, loyalty and blockchain innovators, Loyyal, Emaar Entertainment, Etisalat Group and Tecom Group.