Following the acquisition of MIP Tunisie in August 2016 by Pikasso, a leading Out-of-Home company in the Levant and North Africa, and its partnership with Impact Media Group, MIP Mali rebrands to Pikasso Mali. To match with its new identity, MIP Mali has rebranded all the 4x3 Billboards by installing a yellow frame and the yellow iconic bar under the Rooftops, a signature of excellence and quality to Pikasso. The entire quality procedures specific to the Group are now applied to ensure recognition of its high standards. Pikasso Mali is established in the main 18 cities and towns of the country with an inventory of more than 290 4x3 Billboards and 20 Rooftops in Bamako, thus offering a national coverage and a strong presence in the capital.
Antonio Vincenti, Chairman and CEO of Pikasso, said: “The rebranding represents a significant milestone: on one hand it’s a signal that the company in Mali has embraced the Group’s core values: quality, customer service, transparency, innovation and promotion of the creativity, on the other hand it’s an alignment with a unique brand in West Africa: in Mali, Ivory Coast and Senegal in order to better meet client needs of this subregion.”
Mahamadou Camara, Managing Director of Impact Media Group and Pikasso Mali, said: “The partnership between Pikasso Group and Impact Media Group will enable Pikasso Mali to expand and consolidate its position as a key player in the outdoor advertising industry in Mali. Thanks to Pikasso expertise, we will be able to provide advertisers with the latest OOH solutions offering outstanding and exclusive visibility in Bamako and the regions.”
