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The Public Relations Consultants Association Middle East and North Africa (PRCA MENA) has recently launched in Dubai. Covering the entire MENA region, the professional body provides PR practitioners with an association to share best practice as well as network and work to raise standards of PR. The organisation will provide training, networking, market intelligence and an international network through the International Communications Consultancy Organisation.
PRCA MENA will be co-chaired by MENA PR industry leaders Loretta Ahmed, CEO Middle East, Grayling and Mohamed Al Ayed, CEO, TRACCS. Founding members include MENA consultancies Golin MENA, Memac Ogilvy, Fleishman Europe, Q Communications, MCS Action, Sept PR, Active and Instinctif.