International communications group Publicis is uniting with the fast casual diner Zaatar W Zeit after a successful pitch involving another international agency. After reviewing the work, Zaatar W Zeit was thrilled to delegate their corporate and tactical campaigns to Publicis, especially that the brand has expansion plans in Europe. “Moving to a multinational communication agency would help Zaatar w Zeit move to the next level,” asserted Frida Farah, Managing Director of Zaatar W Zeit.
Ziad Jureidini, Managing Director of Publicis Beirut, stated that winning the account was a “proud achievement to the Publicis team who infused their passion in this pitch. The sky is the limit for this brand and we aim to help ZWZ expand and become global.”
In 2011, ZWZ has undergone a whole rebrand, which was created by London-based branding agency, Pearlfisher.
Today, ZWZ is present in five countries across the Middle East.
