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Regional luxury brand communications agency Z7 Communications has been appointed as the Middle East representative for Nikki Beach Resort & Spa Dubai.
 Founded in 1998 by entrepreneur Jack Penrod, Nikki Beach has fast grown into a global, multifaceted luxury hospitality brand with 14 beach clubs and four hotels and resorts including the Dubai property which opened in 2016.
An urban oasis, Nikki Beach Resort & Spa Dubai is located on Pearl Jumeira at the edge of the stunning turquoise waters of the Arabian Gulf. The modern property features cutting-edge architecture and design with the brand’s ubiquitous signature all-white décor, tribal influences and stylish ambiance throughout.
“We’re delighted to welcome Nikki Beach Resort & Spa Dubai to the Z7 portfolio,” said Zeina El-Dana, Founder & Managing Director, Z7 Communications. “The resort is a great mix of Miami cool with Middle Eastern influences, making it the perfect addition to the Z7 Communications’ Lifestyle division.”