Advertising
Katia Yasmine: ‘Life as we once knew it has changed’
Katia Yasmine, Managing Director at TRACCS Lebanon, speaks of the “survival of the fittest” mentality her team adopted in order to overcome the challenges they had to face in 2022; …
Grand Frais and Rosa Paris launch a genius idea to "swing the copycat"
ArabAd's staff
Ghada Chehaibar: 'There is a strange beauty to the crisis'
Firas Mghames: ‘Adversity is the Fuel of Greatness’
Moe Minkara: ‘The year 22 was a catch-22’
Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
Ghada Azzi
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
-Final-EN.jpg)
