Advertising
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and globally. He notes the absence of effective communication strategies, thoughtful …
Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent
Ghada Azzi
In this exclusive interview with ArabAd, Rola Ghotmeh, Founder, CEO and Chief Creative Officer at The Creative9, shares insights on the agency's performance in 2022 and the challenges they faced …
Stro’berry Advertising: Two Decades of Inspiration & Innovation
Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
A Super Bowl with little purpose
Thomas Kolster
Al-Futtaim IKEA offers stress-free shopping experience for couples with ‘Couch Counselling’
ArabAd's staff
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
ArabAd's staff
HungerStation and Wunderman Thompson introduce powerful tool to help people order food
Most Read
Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time
Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season
Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets
Advertisement
Advertisement
