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Advertising
Bassel Kakish, a man for all seasons
Iain Akerman
He may not like to take credit, but Bassel Kakish is the driving force behind the remarkable renaissance taking place at the Publicis Groupe
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the MENA region witnessed positive outcomes.
Publicis ME launches new campaign for Pizza Hut Melts, which is NOT for everyone
ArabAd's staff
Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
ArabAd's staff
BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction
ArabAd's staff
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Lebanon advertising community: Those who remain
Iain Akerman
Yas Island introduces one ridiculously awesome CIO: Jason Momoa
ArabAd's staff
‘Light The Night’, a city-wide billboard takeover by InDrive and Havas ME to make the streets of Cairo more reassuring
ArabAd's staff
How Chevrolet is changing the conversation to drive road safety engagement
ArabAd's staff
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA
Ghada Azzi
Campaign from Wunderman Thompson Spain pays homage to iconic Absolut ads with a Heinz twist
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