Advertising
Ad industry and the rise of the machines
Iain Akerman
Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
Global ad spend to top $1trn for first time next year, as per WARC forecast
WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100 markets worldwide and offers a complete picture of the global …
Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’
Pizza Hut's 'My Box' campaign by Publicis ME invites customers to set their own terms & conditions
Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'
Ghada Azzi
Lebanon's Ministry of Telecommunications and Information embark Lebanese on a journey of meaningful conversation through 'Khalina Nethawar' campaign
ArabAd's staff
Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’
Ghada Azzi
Tarek Miknas: 'Dubai has become a global center of excellence'
Ghada Azzi
Latest phase of #DubaiDestinations campaign showcases the city’s unique charm as a summer destination
Dubai adland: a world of cautious optimism
Iain Akerman
Al-Futtaim Toyota and Memac Ogilvy roll out the red carpets to welcome back the all-new Crown
ArabAd's staff
Are you not entertained?
Annie Arsane, TikTok
Hala Tfayli on building an agency from the ground up
Ghada Azzi
Ibtikar: from Damascus to Dubai
Iain Akerman
