Advertising
- Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East?
Ghada Azzi
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?
- Ramzi Raad on the challenges and triumphs of building a successful advertising industry in MENA
Ghada Azzi
In October of last year, ad industry veteran Ramzi Raad released his book, ’The Story of Middle East Advertising’. During the launch event at the Suliman Olayan School of Business, …
- Campaign from Wunderman Thompson Spain pays homage to iconic Absolut ads with a Heinz twist
- Hilton and TBWA\RAAD highlight the crucial elements at the heart of every great stay in new Middle East campaign
- Beautiful tribute to all mothers brought in ‘Work Like a Mom’ film by First Abu Dhabi Bank and Havas ME ArabAd's staff
- Katia Yasmine: ‘Life as we once knew it has changed’
- Grand Frais and Rosa Paris launch a genius idea to "swing the copycat" ArabAd's staff
- Ghada Chehaibar: 'There is a strange beauty to the crisis'
- Firas Mghames: ‘Adversity is the Fuel of Greatness’
- Moe Minkara: ‘The year 22 was a catch-22’
- Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’
- Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
- Overcoming Obstacles: The Creative9's Strategies for Maintaining Inspiration and Attracting Top Talent Ghada Azzi
- Stro’berry Advertising: Two Decades of Inspiration & Innovation