Advertising
Are you not entertained?
Annie Arsane, TikTok
Annie Arsane, Head of Business Marketing for TikTok Middle East, Turkey, Africa and Pakistan, reflects on the power of entertainment. She asserts: “For brands to win in today's reality, they …
Hala Tfayli on building an agency from the ground up
Ghada Azzi
2022 was the year where businesses who survived the pandemic and the manifold Lebanese crisis were actually put under a real test to see if they were able to continue …
Ibtikar: from Damascus to Dubai
Iain Akerman
Pakinam Olama's Around the Clock journey
Iain Akerman
Marwan Arban: ‘We're not just another run-of-the-mill digital agency’
Ghada Azzi
Marcel launches playful campaign to showcase the remarkable progress AI has made in six years
ArabAd's staff
Bassel Kakish, a man for all seasons
Iain Akerman
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
Publicis ME launches new campaign for Pizza Hut Melts, which is NOT for everyone
ArabAd's staff
Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety
ArabAd's staff
BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction
ArabAd's staff
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Lebanon advertising community: Those who remain
Iain Akerman
Yas Island introduces one ridiculously awesome CIO: Jason Momoa
ArabAd's staff
Most Read
Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time
Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season
Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets
Advertisement
Advertisement
