Advertising
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from the heart of the Kingdom TikTok’s Out of Phone (OOP) …
Mother’s Day 2024: Lebanese Brands Put their Maternal Instincts to the Test
Christina Fakhry
While many countries around the world celebrate Mother’s Day in May, Lebanon marks the occasion on the first day of spring to commemorate new life. In spite of commercial clichés, …
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
Sami Saab: 'Fueled by creativity, we declare war'
Hanadi Dagher on resilience and revival in the Lebanese PR sector
Ghada Chehaibar: ‘The Lebanese market is calibrating’
Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Hana Khatib: ‘The return to normalcy remains a small prospect’
Rola Ghotmeh: ‘We adapt and move swiftly’
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