Advertising
Ghada Chehaibar: ‘The Lebanese market is calibrating’
For Ghada Chehaibar, CEO of Purple advertising agency, in Lebanon, “there are moments of optimism that surface only to be swiftly replaced by a strong sense of uncertainty that unfortunately …
Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan Arban, CEO, ORIGIN who explains in this talk with ArabAd …
Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Hana Khatib: ‘The return to normalcy remains a small prospect’
Rola Ghotmeh: ‘We adapt and move swiftly’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Al-Futtaim IKEA and IMPACT BBDO crafted an outstanding Valentine proposal: the Vallen Key
Panadol Extra soothes the pain of lost loves in new Valentine's Day campaign
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands
Shared values highlighted in Sobha Realty's new brand film starring Arsenal players
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Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time
Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season
Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets
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