Advertising
A new non-profit idea has been born to act as an ode to life
Ghada Azzi
Marketers are failing to measure the full impact of their marketing investments, finds WARC
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
Mother’s Day 2024: Lebanese Brands Put their Maternal Instincts to the Test
Christina Fakhry
Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
Sami Saab: 'Fueled by creativity, we declare war'
Hanadi Dagher on resilience and revival in the Lebanese PR sector
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Ideas Abu Dhabi forum welcomes Bill Clinton, explores pressing matters that define our time
Gambit bolsters it PR team with six new hires, fueling expansion after client wins and a successful awards season
Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets
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