Advertising
Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
Maya Toutoungi, Creative Director at Beirut-based independent creative agency Joefish, explores the biggest trends affecting marketing practices in 2024 and other factors that will necessitate agencies to recalibrate their modus …
Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
Zeinab Abdul Sater, Regional Director Media & PR of SSUP, shares the top priorities set for the agency for 2024
Sami Saab: 'Fueled by creativity, we declare war'
Hanadi Dagher on resilience and revival in the Lebanese PR sector
Ghada Chehaibar: ‘The Lebanese market is calibrating’
Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Hana Khatib: ‘The return to normalcy remains a small prospect’
Rola Ghotmeh: ‘We adapt and move swiftly’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Al-Futtaim IKEA and IMPACT BBDO crafted an outstanding Valentine proposal: the Vallen Key
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