Advertising
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
For an outside observer, the advertising industry in Lebanon is showing signs of revival. However, the actual situation is far from rosy. Moe Minkara, founder and Executive Creative Director of …
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
“it is undeniable that 2023 has not been a vintage year for Lebanon. The economic challenges, political instability, and the war have all left an indelible mark on businesses across …
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Al-Futtaim IKEA and IMPACT BBDO crafted an outstanding Valentine proposal: the Vallen Key
Panadol Extra soothes the pain of lost loves in new Valentine's Day campaign
Are brands missing a climate leadership opportunity at Super Bowl?
Thomas Kolster
Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands
Shared values highlighted in Sobha Realty's new brand film starring Arsenal players
Birthdays get new meaning in campaign for Brave Heart by Impact BBDO
Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign
Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding
Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’
Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’
Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition'
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