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Advertising
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad industry has not only managed to hold its ground, but …
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
A Super Bowl with little purpose
Thomas Kolster
Al-Futtaim IKEA offers stress-free shopping experience for couples with ‘Couch Counselling’
ArabAd's staff
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
ArabAd's staff
HungerStation and Wunderman Thompson introduce powerful tool to help people order food
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction
ArabAd's staff
Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'
Messi explores a stunning Saudi Arabia in new global campaign brought by Saudi Tourism Authority ‿ and us agency
ArabAd's staff
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