Digital
Collaborating with influencers this festive season? Top tips to ensure it goes smoothly
A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains
Dimple Dinesh
Dimple Dinesh, Marketing Science Partner MENA at Meta, sheds light on how marketers should identify and implement the right effective advertising decisions in light of the ever-changing marketing ecosystem.
Snap launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia
How customer care has evolved and why it should be a top priority for brands
Shellie Vornhagen
This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA
Rana Bouri
E-Commerce Optimization In Saudi Arabia - An interview with Joe Ghantous of Right Service
The Next Era of Marketing has Begun on TikTok
MENA digital adspend reaches USD3.64 billion in 2020
Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’
Ghada Azzi
The search for honest and authentic content - Interview with PHD MENA's Nawal Nasreddine
Iain Akerman
Saudi National Day celebration and conversion on Snapchat
Abdulla Alhammadi
Four Essential Components of Digital Transformation
Tom De Waele & James Anderson
Products Find People: The New Commerce
Anna Germanos
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
