Digital
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
Nowadays, the way advertisers connect with consumers has tremendously changed. Amelie Grenier-Bolay, Director Southern Europe & MENA at PubMatic, gives an overview of the improved strategies media buyers can apply …
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
Artem Rudyuk, Country Manager at Admitad MENA, shares his take on the dangers of brand bidding with recommendations for brands on how to deal with it.
The popularity of NFTs is surging
ArabAd's staff
Top AdTech formats that are generating the best result in 2022
Mobile app installs and spending among UAE consumers is on the rise, new research shows
About SHAREit, one of the fastest growing apps globally, and its development strategy
Most popular apps of 2022
ArabAd's staff
Blockchain technology finding its way into digital advertising
Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around
ArabAd's staff
How can your business drive discovery and growth across borders?
Rana Bouri
Regional creator economy expected to rise in popularity as Arab youth flood video social entertainment platforms
Unexpected eCommerce trends to tap into in 2022 and beyond
Building a Cyber Security Strategy for Marketers
Radmila Blazheska & Eleanor Barlow
Six trends that will shape post-covid ad tech landscape and what to expect next
Roman Vrublivskyi
