Digital
Technology and the pursuit of self-discovery
Nadim Khoury
Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance convenience and efficiency. The problem, states Nadim Khoury, executive director …
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can …
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
Industry experts share social media trends expected in 2023
ArabAd's staff
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Marketing in an AI-driven world
Neel Pandya, Pixis
Online video emerges as an effective format in an evolving media landscape
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Rudy Shoushany, the transformational thinker
Iain Akerman
Sony MEA identifies key trends set to dominate the digital landscape in 2023
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Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV
S4 Capital’s Monks strengthens its presence in the Middle East with top leadership appointments
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