Digital
- Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
- How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
- Marketing in an AI-driven world Neel Pandya, Pixis
- Online video emerges as an effective format in an evolving media landscape
- Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, LKI Consulting
- Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
- Rudy Shoushany, the transformational thinker Iain Akerman
- Sony MEA identifies key trends set to dominate the digital landscape in 2023
- Digital 2023 new report shows that social media use is on the increase globally
- TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
- Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains Ghada Azzi
- Seven trends to keep an eye on in the marcomms industry in 2023
- Four mobile app predictions for 2023 that every UAE marketer should be aware of Paul Wright
- Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes Paul Wright