Digital
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
There is no denial that the rise of TikTok has changed the face of social media in more ways than one, from ushering the shift towards short-form vertical video to …
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer, shares his thoughts on the four areas that marketers need to focus their budgets on, in order to get …
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Marketing in an AI-driven world
Neel Pandya, Pixis
Online video emerges as an effective format in an evolving media landscape
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova, LKI Consulting
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Rudy Shoushany, the transformational thinker
Iain Akerman
Sony MEA identifies key trends set to dominate the digital landscape in 2023
Digital 2023 new report shows that social media use is on the increase globally
TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Seven trends to keep an eye on in the marcomms industry in 2023
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
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Aramex takes center stage as official partner of Arab Cinema Week
UAE's appeal is growing as a top destination for MENA job seekers, finds Bayt.com
Pampers Arabia takes a series of meaningful initiatives dedicated to raising awareness and providing support for premature babies and their families in the UAE
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