Digital
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
Mahmoud Alhamed, Head of Performance at Serviceplan Group Middle East, gives some tips on how to improve the UX and UI of your website, and boost SEO and website ranking.
Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
TikTok users set to hit 955 million users globally by 2025
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
Technology and the pursuit of self-discovery
Nadim Khoury
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
Industry experts share social media trends expected in 2023
ArabAd's staff
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson, Meta
Marketing in an AI-driven world
Neel Pandya, Pixis
