Digital
- How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
“Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard – the influencer brief,” says Pavel Beinia, CEO & Founder of Famesters the …
- Technology and the pursuit of self-discovery
Nadim Khoury
Today, in this tech-driven world, people have become overly reliant on a multitude of tools and applications that seamlessly enhance convenience and efficiency. The problem, states Nadim Khoury, executive director …
- ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Sue Azari
- YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
- OTT content is the new global influencer Pooja Suvarna, Mediaplus ME
- Industry experts share social media trends expected in 2023 ArabAd's staff
- Lebanese TikTok: Creative Chaos or Cacophonous Cringe? Christina Fakhry
- Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
- How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta
- Marketing in an AI-driven world Neel Pandya, Pixis
- Online video emerges as an effective format in an evolving media landscape
- Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova, LKI Consulting
- Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
- Rudy Shoushany, the transformational thinker Iain Akerman