Digital
How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results
Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales during Black Friday (29 November).
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
What will be happening to influencer marketing and in the influencer marketing industry in 2024? Is it true that the entire marketing thing is dead? Do influencer promotions actually work …
Diving In: How Saudi Arabia is Embracing Immersive Website Experiences
Ziad Abou Rjeily, Head of Bold Experiences
Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'
MindField’s Saudi Journey - an interview with Business Director Layal Khodary
Ghada Azzi
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
Top advertising and AdTech trends and developments in the UAE in 2024
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
How AR is opening up new perspectives in fashion and beyond
ArabAd's staff
The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
The Creative Renaissance: AI and Automation Redefining Artistry and Imagination
Ambreen Kazi, Socialeyez
A talk with Canon's Binoj Nair - From reluctant adoption to ubiquitous use: Tracing the evolution of digital experiences
Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement
Helmi Abdalhadi, House of Gaming
Digital Agencies in Lebanon - Elie Ghanime of RUBICOM: ‘Enforcing a culture of continuous learning is key to staying current in a rapidly evolving digital landscape’
Christina Fakhry
