Digital
Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity
Christina Fakhry
It is no secret that Lebanese-born digital agencies have been subjected to enormous, albeit existential, challenges for the past few years amid the country’s ranging crisis climate and full-blown economic …
How UAE's Webby winner Socialize is exploring Web3 innovation for advertising
Akanksha Goel, Socialize UAE
Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use them to increase impact and engagement. Following the successful launch …
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
Will advertising’s glorification of AI ruin GenZ’s mental health?
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed, Serviceplan Group ME
Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
TikTok users set to hit 955 million users globally by 2025
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
Technology and the pursuit of self-discovery
Nadim Khoury
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
OTT content is the new global influencer
Pooja Suvarna, Mediaplus ME
