Digital
- An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way businesses communicate with consumers. As we peer into the …
- A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic …
- Will advertising’s glorification of AI ruin GenZ’s mental health?
- Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking Mahmoud Alhamed, Serviceplan Group ME
- Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
- TikTok users set to hit 955 million users globally by 2025
- Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
- How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) Pavel Beinia
- Technology and the pursuit of self-discovery Nadim Khoury
- ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Sue Azari
- YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
- OTT content is the new global influencer Pooja Suvarna, Mediaplus ME
- Industry experts share social media trends expected in 2023 ArabAd's staff
- Lebanese TikTok: Creative Chaos or Cacophonous Cringe? Christina Fakhry