Digital
Transforming retail: The power of AR in shaping personalised experiences
Gaynelle Brautigam, Tactical
The retail landscape is continuously evolving. Innovative technology in the form of augmented reality (AR) is reshaping the shopping experience. Brands are discovering new ways of bringing their products to …
How can we unlock the potential of AI in Digital Media?
Pooja Suvarna, Mediaplus ME
How can we unlock the potential of AI in Digital Media? Pooja Suvarna, Digital Media Manager at Mediaplus Middle East, shares four different ways to effectively integrate AI in your …
Saudi mega influencers leveraging their content into successful collabs
Christina Fakhry
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
Best AR campaigns on Snapchat in 2023
ArabAd's staff
How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results
Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions
Diving In: How Saudi Arabia is Embracing Immersive Website Experiences
Ziad Abou Rjeily, Head of Bold Experiences
Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'
MindField’s Saudi Journey - an interview with Business Director Layal Khodary
Ghada Azzi
Online Marketing Trends 2024: Between Automation and Artificial Intelligence
Top advertising and AdTech trends and developments in the UAE in 2024
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
How AR is opening up new perspectives in fashion and beyond
ArabAd's staff
