Digital
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Saudi Arabia’s rapidly transforming advertising landscape has proven to be an exciting journey for agencies with feet on the ground and the foresight to be technologically prepared. In an interview …
Seven trends to keep an eye on in the marcomms industry in 2023
Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a list of seven market trends for 2023.
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement
Rasheeqa Jacquesson
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
The popularity of NFTs is surging
ArabAd's staff
Top AdTech formats that are generating the best result in 2022
Mobile app installs and spending among UAE consumers is on the rise, new research shows
About SHAREit, one of the fastest growing apps globally, and its development strategy
Most popular apps of 2022
ArabAd's staff
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