Digital
AppsFlyer's new report shows uplift for eCommerce apps
Against the backdrop of Amazon kicking of its annual White Friday sale, AppsFlyer has launched the 2024 edition of its State of eCommerce App Marketing report, revealing the latest trends …
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Short-form video helps supercharge the media mix and drive full funnel impact
Live streaming ecommerce in China to become a trillion-dollar industry by 2026
Social Media advertising spending to grow by 6% in 2024
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
VML's commerce and tech experts weigh in on the future of retail
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
Elevating digital sales with vital marketing functions in tech e-commerce
Hedaa Ashraf Abdulhamed, LA3EB
