Digital
- People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
In case you’ve missed it: social media platforms have shifted from promoting connection-based to interest-driven content. Whereas in the past, a huge following would somewhat guarantee a great reach, this …
- Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
Sports has the power to bring people together, whether it’s a local community rallying behind their home team or a global audience tuning in for the World Cup, as these …
- How AI is Changing the Marketing and Advertising Industry—for Better or Worse Ghassan Younis
- WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
- Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Paul Wright, AppsFlyer
- Short-form video helps supercharge the media mix and drive full funnel impact
- Live streaming ecommerce in China to become a trillion-dollar industry by 2026
- Social Media advertising spending to grow by 6% in 2024
- Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
- E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
- VML's commerce and tech experts weigh in on the future of retail
- Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
- Elevating digital sales with vital marketing functions in tech e-commerce Hedaa Ashraf Abdulhamed, LA3EB
- Transforming retail: The power of AR in shaping personalised experiences Gaynelle Brautigam, Tactical
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