Digital
74% of web users unaware of digital tracking
ArabAd's staff
A recent study reveals that 74% of internet users underestimate how much their data can be tracked without direct input. With advanced tracking technologies and data brokers quietly collecting behind ….jpg "AppsFlyer investigates shifts behind mobile gaming's modest growth")
AppsFlyer investigates shifts behind mobile gaming's modest growth
AppsFlyer’s latest State of Gaming App Marketing Report shows move to mixing revenue strategies to drive monetization
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
How to grow new customers from seed data
Terry Kane, The Trade Desk
AppsFlyer's new report shows uplift for eCommerce apps
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
.jpg "Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World")
Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Short-form video helps supercharge the media mix and drive full funnel impact
Live streaming ecommerce in China to become a trillion-dollar industry by 2026
Social Media advertising spending to grow by 6% in 2024
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
Most Read
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV
S4 Capital’s Monks strengthens its presence in the Middle East with top leadership appointments
Advertisement
Advertisement
