Digital
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Seven trends to keep an eye on in the marcomms industry in 2023
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement
Rasheeqa Jacquesson
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
The popularity of NFTs is surging
ArabAd's staff
Top AdTech formats that are generating the best result in 2022
Mobile app installs and spending among UAE consumers is on the rise, new research shows
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Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV
S4 Capital’s Monks strengthens its presence in the Middle East with top leadership appointments
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