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Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes Paul Wright
The UAE is experiencing exponential growth in the mobile market. But creating an app isn’t enough when it comes to getting, and keeping, users. Companies need to get smart about …
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

Five major mistakes brands make when conducting an influencer marketing campaign
Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Rasheeqa Jacquesson
Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
The very real dangers of brand bidding and how brands can deal with it Artem Rudyuk
The popularity of NFTs is surging ArabAd's staff
Top AdTech formats that are generating the best result in 2022
Mobile app installs and spending among UAE consumers is on the rise, new research shows
About SHAREit, one of the fastest growing apps globally, and its development strategy
Most popular apps of 2022 ArabAd's staff
Blockchain technology finding its way into digital advertising
Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around ArabAd's staff
How can your business drive discovery and growth across borders? Rana Bouri

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