Digital
The digital trends expected to shape the Gulf region in 2022
Run up to Ramadan: the importance of authentic marketing on mobile
Samer Saad
Research suggests that mobile app usage surges during Ramadan. Last year, Ramadan sparked a 45% year-on-year increase in organic downloads of shopping apps in the country, and spending in these …
Hasan Al Fardan: 'The Metaverse could shape the future of the financial sector'
Hasan Fardan Al Fardan
'Why we believe in diversity and build for discovery', a viewpoint by Carrie Timms of Meta
Carrie Timms
TikTok’s 'What's Next' Trends Report highlights key regional insights
Mindfield Digital, on the emerging areas in digital advertising
TikTok usage overtakes Facebook in KSA
Digital Ad Spend to Reach $753 Billion Globally in 2026
Meta MENA launches ‘My Digital World’ website to educate users about online safety
Social trends shaping business in 2022 and beyond
Derya Matras
Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report
Why Snapchat is an Attractive Platform for Consumer Electronics Brands
Rasha El Ghoussaini
Is Influencer marketing a sustainable method for marketing communications?
Ilhem Allagui
How The Giving Movement benefited from increased awareness on Snapchat
ArabAd's staff
