Digital
MENA Marketers and Shoppers Embrace E-commerce
ArabAd staff
E-commerce is witnessing a major growth spurt in the MENA region as consumers increasingly shift from the showroom to the webroom.
The Rise of Online Video Advertising: a Slow Death for Traditional TVCs
Christina Fakhry
With Facebook-owned photo-sharing platform Instagram and privately held image messaging application Snapchat experimenting with longer video ads, digital savvy brands are increasingly shifting their advertising budget away from TV and …
KSA’s New Dynamic Media Landscape
Ecstasy Labs: a New Breed of Producers
ArabAd staff
Patrick Lahoud: Finding Passion in Digital
Virtual Reality, the New Frontier
Fayza Bjayou
Data Minding
Dori Rady
Empowering Brands with Wearables
Rasha Rteil
Kuwaiti Blogs under the Spotlight
Christina Fakhry
Jabbour: The Game Changer is in the Digital Space
Fayza Byajou
Dubai-Based Food and Lifestyle Blogs Under the Radar
Christina Fakhry
Four Lebanese Bloggers Under the Radar
Christina Fakhry
Ya Kbirna... Facebook Campaign Denounces the Country’s Leaders
Yasmine Dabbous
Marco Bertozzi: Spearheading Growth
Ghada Azzi
