Digital
The Optimal Information Model
Nawaf Felemban, CEO and Founder of Kasra talks with ArabAd about the unprecedented strides his company has been making in the field of Arabic content through the introduction of Native …Helping Advertisers Retarget Effectively in MENA Region Gareth Deere
One of the drivers of ROI for digital advertising compared to advertising on traditional media platforms is the ability to target customer segments in real time through programmatic advertising. To …
The Spinneys Online Shopping Experience
Souq Online Gone Bigger
MENA Marketers and Shoppers Embrace E-commerce ArabAd staff
The Rise of Online Video Advertising: a Slow Death for Traditional TVCs Christina Fakhry
KSA’s New Dynamic Media Landscape
Ecstasy Labs: a New Breed of Producers ArabAd staff
Patrick Lahoud: Finding Passion in Digital
Virtual Reality, the New Frontier Fayza Bjayou
Data Minding Dori Rady
Empowering Brands with Wearables Rasha Rteil
Kuwaiti Blogs under the Spotlight Christina Fakhry
Jabbour: The Game Changer is in the Digital Space Fayza Byajou