Digital
Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA
ArabAd staff
Twitter has unveiled a regional-first campaign in Dubai with #ElevatorTweets where visitors taking the elevators at the Dubai Properties Group building in Media City could see curated, real-time conversations of …
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023. …
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