Digital
Customers as primary inspiration for business innovation, YPO survey finds
YPO, the premier global leadership organization for more than 27,000 chief executives, conducted a survey of its members in over 130 countries to get their latest thoughts on innovation and …
5 Arab YouTubers to Keep an Eye On
Christina Fakhry
With the rise of video content in recent years, many people from Arab World have found in YouTube an outlet for both self-expression and engaging with the community. We take …
Video Rules
Iain Akerman
Emotional Triggers & Digital Media Promotions
Olga Andrienko
Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes
Saudi Telecom Company Takes a Bold Decision to Move the Nation’s Digital Transformation Forward
Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad
Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut
Ralph Raad
Trends to look out for in 2019
Technology Rules - by Carole Hayek of Magna Beirut
Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA
ArabAd staff
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Triangle MENA: Keeping up to speed
An end to fraud?
Iain Akerman
