Digital
- Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad
Remie Abdo, Head of Strategic Planning at TBWA/Raad shares her predictions with regard to the trends to watch in 2019.
- Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut
Ralph Raad
The evidence and industry expertise tells us that digital transformation will take a firmer grip on companies in the coming years, and it’s a trend we’re seeing among our own …
- Trends to look out for in 2019
- Technology Rules - by Carole Hayek of Magna Beirut
- Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA ArabAd staff
- AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
- Triangle MENA: Keeping up to speed
- An end to fraud? Iain Akerman
- Augmented Reality: a vision of the future Iain Akerman
- Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai
- Adapting brands to the digital age Krikor Khatchikian
- The Client Dilemma By Iain Akerman
- Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
- The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format