Digital
Augmented Reality: a vision of the future
Iain Akerman
Augmented reality has the potential to blend the best of the digital and physical worlds, offering untold opportunity for the communications industry. So why is taking so long to take …
Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai
Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digital is being invoked to make the processes more and more efficient. …
Adapting brands to the digital age
Krikor Khatchikian
The Client Dilemma
By Iain Akerman
Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
The Rapid Rise in Video Viewing Makes Online Video the World Fastest-Growing Advertising Format
2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?
Christina Fakhry
Facebook celebrates communities and creativity in MENA
Is Google a force for good?
Iain Akerman
The Rise of Micro-Influencers: Is Small the New Big?
Christina Fakhry
Abdul Latif Jameel Motors Engages Massive Audience with Youtube Animated Series
A Talk with Daniel Danker on Facebook’s Video Offering, the One to Watch
Iain Akerman
The Battle to Clean Up Digital Advertising
Iain Akerman
Tony Abou Ghazaly on PR in the Age of Social Media
Christina Fakhry
