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IMPACT BBDO wins Global Agency of the Year at Caples Awards
WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
Naji Boulos elected president IAA Lebanon chapter
Brands spent a whopping $673B on social media ads in five years
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
The One Show 2023: Impact BBDO wins Best of Discipline, ‿ and us crowned MEA Agency of the Year ArabAd's staff
Wunderman Thompson's latest research finds that consumers want brands to wow them
Bridgestone MEA and Serviceplan ME unveil ‘The Lane Change Song', a catchy pop-rock tune that encourages road safety ArabAd's staff
The Bold Group and Saffron host brand leadership event in Riyadh
‘One Summer Isn’t Enough’, first campaign by Serviceplan ME for DCT Abu Dhabi positions the emirate as a summer destination ArabAd's staff
Saatchi & Saatchi crowned Creative Agency of the Year at the MMA Smarties MENA
Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency