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MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the MENA region witnessed positive outcomes.
Marketing hiring AI as an assistant
Roger Halaby
Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat to the advertising and marketing industry? Roger Halaby, CEO, Hanging …
The Duality of Everything – AI Included
Azhar Siddiqui
Dubai Lynx 2023: A festival to remember
Iain Akerman
UAE consumers want brands to understand them, reveals ServiceNow survey
Like Digital & Partners hires David O'Sullivan as VP of Commercial, MENA
Horizon FCB, M&C Saatchi and Grey Dubai among White Square 2023 winners
ArabAd's staff
Bybit and American University of Sharjah enter partnership
ArabAd's staff
16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
XELEMENT agency adds media services to its offerings
Coffee Communications adds BFL Group to its portfolio
Kareem Monem appointed CEO Digitas Middle East
Nakheel honoured for its rebrand at Transform Awards MEA 2023
In-game advertising recovers after a downturn in 2022
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