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- How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
Marketing consultant and trainer Ghassan Younis delves into the six key aspects of how AI truly disrupts the marketing and advertising industry and what it means for the future of …
- Dubai Lynx 2024 and the stars of the show
Iain Akerman
A change of venue, less formality, and an impressive array of speakers characterised this year’s Dubai Lynx. But what of the awards? What do they tell us of the industry …
- Marketing, Healthcare, and Finance emerged as top industries hiring MENA fresh grads in 2024
- Admitad new agencies' training and certification program to serve as a hallmark of expertise ArabAd's staff
- Public relations in the dock Iain Akerman
- What is going on at the IAA Lebanon Chapter?
- AppsFlyer's new report provides AI-fueled insights into the ad creative landscape
- Insights from the Dubai office of The Trade Desk
- IAA Lebanon relaunches International Advertising Association Young Professionals Chapter
- Marketing needs new superheroes: CMO Barometer 2024 Results
- Anterity joins hands with Joe la Pompe to offer a new service to avoid copycat campaigns ArabAd's staff
- Publicis Groupe ME&T introduces The Growth Club, a first-of-its-kind initiative for the industry