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How AI is Changing the Marketing and Advertising Industry—for Better or Worse Ghassan Younis
Marketing consultant and trainer Ghassan Younis delves into the six key aspects of how AI truly disrupts the marketing and advertising industry and what it means for the future of …Dubai Lynx 2024 and the stars of the show Iain Akerman
A change of venue, less formality, and an impressive array of speakers characterised this year’s Dubai Lynx. But what of the awards? What do they tell us of the industry …
Marketing, Healthcare, and Finance emerged as top industries hiring MENA fresh grads in 2024
Admitad new agencies' training and certification program to serve as a hallmark of expertise ArabAd's staff
Public relations in the dock Iain Akerman
What is going on at the IAA Lebanon Chapter?
AppsFlyer's new report provides AI-fueled insights into the ad creative landscape
Insights from the Dubai office of The Trade Desk
IAA Lebanon relaunches International Advertising Association Young Professionals Chapter
Marketing needs new superheroes: CMO Barometer 2024 Results
Anterity joins hands with Joe la Pompe to offer a new service to avoid copycat campaigns ArabAd's staff
Publicis Groupe ME&T introduces The Growth Club, a first-of-its-kind initiative for the industry