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Global advertising spend forecasts reduced by $90bn as digital slowdown bites
Retail media is now the fourth-largest advertising medium, per WARC survey data
WARC releases The Marketer's Toolkit 2023: Future of Digital Commerce. Based on exclusive data from WARC and findings from a global survey of 1,700+ marketers, the report is a guide …
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Influencer Advertising is set to continue booming in 2023
Social Media ad spending set to jump over $300B
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
Strong growth in advertising budgets expected over the next 12 months, study shows
Advertising spend by Big Tech reached $46.6bn in 2021
Share of TV in global ad spend on the decline
TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform
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