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Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is expected to develop and which trends are expected to dominate …
Global ad spend in publishing media set to decline, finds new WARC analysis
Digital 2023 new report shows that social media use is on the increase globally
Global advertising spend forecasts reduced by $90bn as digital slowdown bites
Retail media is now the fourth-largest advertising medium, per WARC survey data
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Influencer Advertising is set to continue booming in 2023
Social Media ad spending set to jump over $300B
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
How global brands are engaging with audiences in the Middle East
Nadim Khammar
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
