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Retail media is now the fourth-largest advertising medium, per WARC survey data
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Influencer Advertising is set to continue booming in 2023
Social Media ad spending set to jump over $300B
Global ad spend to rise 8.3% this year but growth will slow significantly in 2023
How global brands are engaging with audiences in the Middle East
Nadim Khammar
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
Strong growth in advertising budgets expected over the next 12 months, study shows
Advertising spend by Big Tech reached $46.6bn in 2021
