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In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
Global ad spend to top $1trn for first time next year, as per WARC forecast
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region Elie Aoun
Brands spent a whopping $673B on social media ads in five years
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
Global ad spend in publishing media set to decline, finds new WARC analysis
Digital 2023 new report shows that social media use is on the increase globally
Global advertising spend forecasts reduced by $90bn as digital slowdown bites
Retail media is now the fourth-largest advertising medium, per WARC survey data
UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds

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