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Social Media advertising spending to grow by 6% in 2024
Over the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising …
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion. Aoun will be unpacking timely topics in media and advertising …
Data transparency reignites Gen Z advertisers
Edward Siavo
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Social Media advertising on the rise since 2017
Desktop video ads facing another year of decline
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Global ad spend to top $1trn for first time next year, as per WARC forecast
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
Brands spent a whopping $673B on social media ads in five years
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Global ad spend in publishing media set to decline, finds new WARC analysis
