TAGS
MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA
Elie Aoun
Strong growth in advertising budgets expected over the next 12 months, study shows
Advertising spend by Big Tech reached $46.6bn in 2021
Share of TV in global ad spend on the decline
TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform
Apple’s ads business now worth $3.7bn per year
Digital Ad Spend to Reach $753 Billion Globally in 2026
Paid Social Soars by 22% in Q4 in the Middle East According to New Emplifi Report
2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index
Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3
