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- Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion. Aoun will be unpacking timely topics in media and advertising …
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- Social Media advertising on the rise since 2017
- Desktop video ads facing another year of decline
- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
- Global ad spend to top $1trn for first time next year, as per WARC forecast
- MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region Elie Aoun
- Brands spent a whopping $673B on social media ads in five years
- Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
- Global ad spend in publishing media set to decline, finds new WARC analysis
- Digital 2023 new report shows that social media use is on the increase globally