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TAGS
Social Media advertising spending to grow by 6% in 2024
Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Data transparency reignites Gen Z advertisers
Edward Siavo
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Social Media advertising on the rise since 2017
Desktop video ads facing another year of decline
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Global ad spend to top $1trn for first time next year, as per WARC forecast
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region
Elie Aoun
Brands spent a whopping $673B on social media ads in five years
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