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Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019
Ghada Azzi
It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising spend. Most analytics companies rely on a mix of rate …
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023. …
