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Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data by WARC lays bare the impact of COVID-19 on broadcast …
Brands cut $50 billion from global adspend in wake of COVID-19
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 …
Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019
Ghada Azzi
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
A taxing time for the advertising industry
Iain Akerman
Global Adspend to Accelerate (in 2016) Despite Economic Headwinds
ArabAd staff
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