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Global advertising spend set to rise by 12.6% this year to reach US$665bn
New WARC quarterly data show Q1 2021 growth at 12.5% and Q2 2021 at 23.6% - the strongest rise in more than a decade
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
The AVOD streaming market is now set to double to $54bn by 2025, while a landmark study of Adgile data by WARC lays bare the impact of COVID-19 on broadcast …
Brands cut $50 billion from global adspend in wake of COVID-19
Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019
Ghada Azzi
AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
A taxing time for the advertising industry
Iain Akerman
Global Adspend to Accelerate (in 2016) Despite Economic Headwinds
ArabAd staff
