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NIVEA SUN reinforces the importance of sun safety in 'Exposure Control' campaign ArabAd's staff
NIVEA SUN, the renowned Sun Care brand, launched the ‘Exposure Control’ campaign to address a growing concern in Dubai: not just the rising cases of sunburn, but the increasing indifference …Heinz goes brandless on Saudi National Day ArabAd's staff
E-Class technologies showcased in an emotional way in new Mercedes film starring Antonio Banderas with daughter Stella ArabAd's staff
Bradley Cooper beyond the beaten path in Mercedes electric G-Class global campaign ArabAd's staff
Global spending on influencer ads expected to double by 2028
ADC 104th Annual Awards opens for entries with striking campaign by MullenLowe Design Studio
Emirates NBD keen to educate people about real-time scams through ‘United Against Fraud’ campaign ArabAd's staff
MCN Academy introduces new Graduate Program in KSA to help increase young Saudis' interest for the ad industry ArabAd's staff
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic) Abdollah J. Zeynabi, TBWA\RAAD
Deliveroo ‘Now Just Got Even Better’ with the launch of a new brand platform ArabAd's staff
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months