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Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan Arban, CEO, ORIGIN who explains in this talk with ArabAd …A humorous Ramadan film by Serviceplan Arabia for Abdul Latif Jameel Motors in which generosity is greatly emphasized
A new Ramadan campaign from Serviceplan Arabia and Abdul Latif Jameel Motors – Toyota sector, embraces generosity during Ramadan.
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
'Driven by One Voice' campaign by Havas ME celebrates MG One with style and rhythm ArabAd's staff
Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play
Horizon FCB shows in new film the role Lipton tea plays in Ramadan gatherings ArabAd's staff
Rola Ghotmeh: ‘We adapt and move swiftly’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Gerety, the Awards with a powerful perspective is still collecting entries
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Meta and Damac discuss AI trends in real estate